Data Analyst (Marketing)
This role focuses on extracting actionable insights from marketing data to optimize campaigns and audience targeting for Blockchain.com’s crypto products, requiring a blend of analytical rigor and strategic thinking in a fast-paced environment. The ideal candidate will collaborate closely with cross-functional teams to translate complex performance metrics into clear recommendations that drive user engagement and growth.
Skills required
About this role
We’re looking for a Data Analyst to join our Marketing team and help shape how we reach and engage millions of users across Blockchain.com’s products. You’ll dive into data to uncover insights that drive smarter campaigns, boost performance, and fuel our growth. If you’re curious, ambitious, and ready to make an impact in the fast-moving world of crypto, we’d love to hear from you.
WHAT YOU WILL DO:
- Deliver actionable insights across Blockchain.com’s marketing channels
- Work with team members and leaders to share insights and performance analyses of marketing activities
- Measure and analyse what went well, what didn’t work, and why
- Define and discover audiences for targeted marketing campaigns via CRM channels
- Deliver reports on marketing performance
- Analyze trends in the crypto market to support in the production of social content
- Get exposure to the latest technologies and developments in a technology and product driven company.
- Work on an industry-leading product with millions of users.
WHAT YOU WILL NEED:
- Excellent mathematical, numerical, and statistical skills
- Demonstrable skills working with large data sets
- Understanding of Google Analytics and Product Analytics tools (e.g. Amplitude)
- Advanced SQL skills, with hands-on experience querying large datasets in Google BigQuery.
- Proven experience creating and maintaining dashboards using BI tools (e.g. Metabase and Looker Studio).
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