Sr. Manager Market Research & Data Analytics
The Sr. Manager will lead the creation and execution of market research strategies, turning syndicated and primary data into actionable business insights. They will partner with product, marketing, and sales teams to embed data‑driven recommendations across omni‑channel initiatives.
Skills required
About this role
-Develop and implement comprehensive market research strategies to support business goals.
- Analyse Syndicated data to extract meaningful insights and trends and translate findings into actionable recommendations.
- Collaborate with cross-functional teams to integrate market insights into product development, marketing campaigns, and business strategies.
- Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and threats.
- Design and conduct primary and secondary market research studies, including surveys, focus groups, and competitive analyses.
- Connecting dots building wholistic analysis using internal external data points for data driven decision making
-Conduct digital marketing analytics and provide insights for digital marketing
-Conducting various analytics by leveraging data points i.e. Omni-Channel customer engagement, To Market sales, In-market sales etc.
- Social medial listening and social media monitoring
Qualifications
- Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.
- Min 6 Years of experience in market research in pharmaceutical industry, with a proven track record of delivering actionable insights.
- Proficiency in market research methodologies, data analysis tools, and statistical techniques.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate findings into actionable recommendations.
- Excellent communication and presentation skills, with the ability to convey insights effectively to diverse stakeholders.
- Proven ability to manage multiple projects simultaneously and drive results in a fast-paced environment.
Skills:
Data Visualization tools i.e. Power BI, Qlik or Tableau, MS-Project, hands on market research tools, Google, web analytics etc.
Hands-on experience in dealing with platforms - like Hootsuite, Brandwatch etc.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
