SG Campus Recruitment - Data Analyst
This role at NetEase Games focuses on analyzing player behavior, game performance, and monetization trends to drive data-driven decisions in a fast-paced gaming ecosystem. The successful candidate will collaborate with cross-functional teams to extract insights from large-scale gaming datasets while supporting ESG and community engagement initiatives.
Skills required
About this role
About Company：
As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.
NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/
Position Overview：
Support acquisition and operations decisions with data; responsible for growth attribution, retention / LTV modeling and ad monetization analysis. The analytical core for single-product data review.
Responsibilities：
- Build and maintain core metric dashboards (DAU / retention / ARPU / CPI / ROAS / LTV)
- Conduct acquisition attribution analysis and channel ROI evaluation to support budget allocation
- Analyze retention funnels and user segmentation; identify churn points and optimization opportunities
- Support A/B experiment design and effectiveness evaluation for version updates and events
- Produce aggregated data briefs to support decision-makers (including aggregated figures compliant with regulatory requirements)
Requirements:
- Bachelor's degree or above in Data Science, Statistics, Computer Science, Mathematics, Economics or related fields
- Proficient in SQL; master Python or R for data processing and analysis
- Familiar with data visualization tools (Tableau / Power BI / Looker, etc.)
- Statistical thinking and foundational knowledge of A/B testing concepts
- Fluent English
Preferred Qualifications:
- Internship experience in data analysis / growth / the gaming industry
- Understanding of mobile ad attribution (MMP: AppsFlyer / Adjust, etc.)
- Understanding of game economy systems and monetization models
Fair Employment Practices
At NetEase, we are committed to fair employment practices. We welcome applications from all individuals, irrespective of age, gender, race, religion, marital status and family responsibilities, or disability.