Senior Machine Learning Scientist, Advertising Incrementality

On-siteSeniorML Engineerposted 10mo ago

✦Role summaryAI-generated

This role focuses on designing and implementing advanced ML models to quantify advertising incrementality and maximize campaign efficiency for Appier’s programmatic advertising platform, bridging research insights with production-grade solutions. You’ll collaborate closely with cross-functional teams to ensure models drive measurable ROI improvements while handling large-scale ad data pipelines.

Skills required

Incrementality measurement Programmatic advertising optimization Reinforcement learning Feature engineering for ad performance A/b testing frameworks Scalable ml model deployment Roi attribution modeling Time-series forecasting AI Machine learning Deep learning Statistics Econometrics Causal inference Python SQL PyTorch TensorFlow

About this role

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.

The Impact You’ll Make at Appier

Appier is seeking a Senior Machine Learning Scientist to join our Advertising Cloud Optimization team, which leads the development of core machine learning algorithms driving campaign efficiency and advertiser ROI. Our programmatic advertising platform operates at a massive scale, handling over multi millions queries per second (QPS), all powered by our proprietary deep learning models for bidding, pricing, and personalized content delivery.

In this role, you'll measure ads incrementality on different type of traffic, creative, users, and also improve campaign efficiency on combination having good incrementality by machine learning model and AI automation.

What You’ll Work On

Leverage scientific methods to improve ads measurement.
Drive online experiments to continuously improve ads effectiveness.
Own the project independently.
Partner with product stakeholder, backend and frontend to provide measurement solution for our customers.

What We’re Looking For

Master’s or PhD’s degree in Computer Science, Machine Learning, Statistics, Econometrics, or related field.
3+ years of industry experience on causal inference, incrementality, marketing mix modeling or other measurement solutions on digital Ads related fields, and understand the assumption and difference across methods.
Proficiency in Python and SQL experience with modern ML frameworks (PyTorch, TensorFlow, etc.).
Strong ownership and collaboration skills.

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