Senior Director Analytics

The Global Publishing organization is seeking for a Senior Director Analytics. You will be responsible for defining and executing on the long-term analytics strategy for the Publishing organization, as well as providing data-driven insights on marketing, sales and player performance and recommendations to optimize player acquisition and engagement across Ubisoft games.

WHAT YOU'LL DO

• Define analytics roadmap and strategy for Publishing Organization in collaboration with various cross-functional teams and partner with IT to deliver on that roadmap.
• Proactively explore new opportunities in the area of analytics and data science to measure and assess the performance of our marketing actions.
• Drive interpretation, socialization and adoption of data insights and dashboards
• Collaborate with Executive Publishers and Global Marketing Services leadership team to develop strategy, benchmarks, goals, and KPIs throughout the entire marketing funnel from awareness to purchase.
• Develop statistical models to understand the relationship between different campaign factors/attributes and sales and support marketing teams with planning campaigns and setting the media mix
• Analyze online and offline player behavior and journey and build multi-touch models.
• Champion the use of consistent A/B testing methodology and the measurement of impact/lift.
• Run monthly Analytics meeting, providing strategic insights to leadership team.

Qualifications

WHAT YOU'LL BRING

• Accomplished leader with a track record of building, developing and managing high-performing Analytics and Data Science teams.
• Proven ability to define and execute a long-term analytics vision while delivering measurable business impact in the short term.
• Strong expertise in quantitative analysis and data science methodologies, with experience leveraging analytics to drive marketing, sales and player engagement strategies.
• Expert in analyzing large, complex and multi-dimensional datasets using a variety of analytical tools; proficiency in SQL and familiarity with programming languages such as Python or R.
• Exceptional communication and storytelling skills, with the ability to influence senior leaders and present insights to both technical and non-technical audiences.
• Demonstrated experience collaborating with executive stakeholders and cross-functional teams within large, matrixed organizations.
• Team player with a proactive, solution-oriented mindset.

Key Attributes

• Strategic and visionary thinker
• Inspiring people leader
• Decisive and results-oriented
• Assertive influencer
• Curious and innovative problem-solver