Senior Data Scientist, Data Instrumentation

ABOUT THE ROLE & TEAM:

TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX.

TelevisaUnivision is actively seeking a Senior Specialist, Data Products – Data Instrumentation to join our dynamic team! The Senior Specialist, Data Products – Data Instrumentation will support the implementation and maintenance of data tracking solutions to drive insights into user behaviors on our video streaming platform. This role involves hands-on work with data instrumentation technologies, ensuring robust data analytics capabilities, and collaborating with product, QA, and engineering teams to support business objectives.

YOUR DAY-DAY: (aka Responsibilities)

Technology Implementation and Management:

• Implement and maintain data tracking solutions across various platforms including Segment, Google Analytics (GA4), and BigQuery.
• Create and modify GTM and GA360 configurations to support new features.
• Maintain and update the Data Layer to ensure accurate and comprehensive data collection.
• Maintain a proactive approach to privacy and data compliance, navigating complexities related to VPPA, COPPA, and targeted advertising consents.

Product Collaboration and Integration:

• Work directly with Product Managers and Engineers to deliver analytics instrumentation on new products and features across web, iOS/Android apps, and CTV/OTT products.
• Collaborate with Product Managers to prioritize Data Instrumentation tickets during Sprint Planning based on estimated timelines (ETA).
• Advise product teams on tagging events and defining metadata requirements for new features, ensuring accurate implementation before launch.
• Assist Product Owners and Analysts in generating reports for new features to assess and understand the achieved KPIs.

Testing and Quality Assurance:

• Collaborate with QA teams to define test cases, smoke tests, and regression tests, prioritizing bug tickets and validating fixes.
• Periodically audit the reporting layer for data inconsistencies and anomalies to pinpoint instrumentation issues.

Operational Excellence:

• Develop and refine instrumentation specifications to ensure high-quality data collection from client applications.
• Support on troubleshooting and resolution of data issues to maintain data accuracy and functionality.
• Understand the importance of clean data for driving insights across systems and be accountable for ensuring our instrumentations are consistent, well defined, and reliable.
• Develop new business metrics and oversee tagging changes required to support those metrics.
• Maintain documentation on ongoing Data Instrumentation requirements.

Compliance and Innovation:

• Stay updated with industry trends to implement innovative solutions that enhance our data tracking capabilities.

YOU HAVE: (Qualifications, Required Skills & Experience)

• Proficiency in communicating in both English and Spanish.
• Background in digital media and/or digital marketing preferred.
• Strong communication, critical thinking, and problem-solving skills.
• Strong technical skills with hands-on experience in Google Tag Manager, Google Analytics (GA4), Segment, and BigQuery.
• Experience with Martech Tools
• Experience with Looker or similar tools such as Tableau is a plus.
• 5+ years of experience in a similar position preferred.

ELIGIBILITY REQUIREMENTS

• Employment/education will be verified
• Applicants must be currently authorized to work on a full-time basis

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.