Senior Data Scientist (Analytics) - Country & Marketing Analytics
Leads regional marketing analytics for Grab, translating user behavior into actionable insights to optimize brand perception, user engagement, and growth strategies across Southeast Asia markets.
Skills required
About this role
Get to Know the Team
The Country & Marketing Analytics team drives organisational success by analysing regional operations and marketing programs across all markets. We assess program impact on business performance, brand perception, and user experience to improve outcomes for future projects.
Get to Know the Role
Reporting to the Senior Analytics Manager - Regional Marketing, you will partner with Regional Marketing and Growth teams to develop regional strategies that expand our user base and deepen user engagement. You will translate user behavior patterns into relevant insights that inform strategic programs. While applying advanced analytics and techniques, you will create consumer intelligence. You will also refine processes and amplify productivity across the analytics function and broader partner ecosystem.
You will work onsite from our office in in Petaling Jaya.
Key Responsibilities
- Innovate: Uncover compelling business opportunities through rigorous data analysis, identifying and addressing critical customer pain points with novel solutions that grow beyond industry standards.
- Illuminate: Translate complex data into clear, data-driven recommendations that empower strategic decision-making across leadership and teams.
- Influence: Partner with teams to establish meaningful metrics, design rigorous experiments, and shape the strategic direction of marketing and growth programs.
- Drive Impact: Deliver measurable improvements across platforms that enhance user experience and promote success.
Qualifications
What Essential Skills You Will Need:
- You have at least 4 years of analytical experience and an understanding of business
- You can help narrow down multiple options into the best approach, and take ownership of open-ended ambiguous business problems. Propose novel solutions that go beyond common practice
- Help guide decisions across teams and senior partners.
- You are an expert in data storytelling, and can create intuitive and impactful dashboards
- You are fluent in SQL, Python, or other scripting/programming languages, and you are comfortable with large datasets and ETL processes.
- An AI-first mindset: curiosity and willingness to experiment with new tools, automation, and AI-powered workflows to enhance analytics and decision-making.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
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