Senior Data Analyst - Marketing Analytics (m/f/d)

The Marketing Analytics team works with the business and marketing stakeholders to analyze and measure the impact marketing has on our business objectives.

The Senior Data Analyst, Marketing Analytics, will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the strategy & optimization of our marketing initiatives. This includes the design and management of data collection and analytics solutions, analysis of the performance of marketing initiatives and their effect on acquisition, retention, engagement, and conversion

WHAT YOU'LL DO

• Understand the business objective and marketing initiatives to identify the key success metrics that help evaluate the performance towards the objectives
• Be a thought leader and spearhead data driven decision making amongst stakeholders.
• Work with marketing teams to ensure marketing efforts are effective and drive incremental acquisition, engagement, and conversion.
• Communicate insights and discuss recommendations with brand teams and cross functional partners.

Qualifications

• 4+ years of proven analytical skills such as ability to analyze raw data, draw conclusions, and develop actionable insights. The majority of the experience should be in in paid media and marketing analytics.
• Experience in marketing or performance analytics roles for paid media, content creators.
• Experience in reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Power BI;
• Familiarity of different paid media measurement options, such as conversion APIs (CAPI), brand lift surveys, conversion lift studies, and audience hold outs.
• Experience with statistical methods such as regression and hypothesis testing
• Fluent in French and English

Additional Information

Ubisoft's perks

💰 Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your transportation pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks.
👶 Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks.
📍 Our office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building.

Information about Ubisoft

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers’ community.