Senior Data Analyst - MarAnalytics
Farfetch is seeking a senior data analyst to join their marketing team in Porto, Portugal, to drive data-driven decision making and optimize return on ad spend across digital advertising channels.
Skills required
About this role
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
MARKETING
The Marketing team is data-driven and results-oriented, focused on achieving measurable outcomes across all digital advertising and marketing channels. Growth is a key performance indicator, and they constantly optimize for return on ad spend.
PORTO
Our office is near Porto, in the north of Portugal, and is located in a vibrant business hub. It offers a dynamic and welcoming environment where our employees can connect and network with a large community of tech professionals.
THE ROLE
This is an exciting role for a skilled and experienced Senior Data Analyst to drive data-driven decision-making across the organization. This role will focus on experimentation, measurement, and delivering actionable insights to optimize performance and enhance business outcomes.
WHAT YOU'LL DO
Design, execute, and optimize experiments across paid marketing channels, leveraging data-driven methodologies to increase ROAS.
Continuously refine experimentation frameworks to identify growth opportunities and enhance performance.
Proactively identify opportunities to automate reporting processes, improve efficiency, and reduce manual effort.
Integrate and analyse data from diverse internal and external sources to uncover acquisition, retention, and optimization opportunities for paid marketing channels.
Provide actionable recommendations to improve campaign effectiveness.
Effectively communicate insights, analyses, and recommendations to stakeholders at all levels, from marketing teams to senior leadership.
Build and implement statistical models to forecast demand, measure sales incrementality, and assess the impact of key marketing initiatives.
Leverage advanced analytical techniques to enhance decision-making and drive strategy.
Stay updated on industry trends, new analytical tools, and marketing technologies.
Apply this knowledge to improve existing processes, adopt innovative solutions, and maintain a competitive edge
WHO ARE YOU
A professional with 3+ years of experience in a data role, preferably in an internet company;
Strong analytical and quantitative skills; experience using data and metrics to test theories, confirm assumptions, and measure success;
Expert in SQL. BigQuery experience is a plus;
Familiar with data visualisation tools such as Looker, Tableau, Google Analytics, Data Studio, PowerBI or Microstrategy;
Degree educated. A quantitative field is considered a bonus;
Advanced Excel knowledge;
Advanced in English, both written and oral;
Excellent written and oral communication;
Using R or Python for statistical modelling is a plus;
Experience in Digital Marketing and Retention Analytics is a plus;
Curious about learning and applying data science to solve business problems
REWARDS & BENEFITS
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
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