Marketing Digital Analytics
This role focuses on analyzing web traffic and optimizing marketing performance using tools such as Google Analytics and Omniture Site Catalyst. The analyst will configure campaigns, build dashboards, and collaborate with developers to improve PPC landing page relevance.
Skills required
About this role
Marketing Digital Analytics
Buffalo Grove, IL
Energy Utilities
Exp 2-5 yrs
Deg Bach
Relo
Bonus
Job Description
This position will be analyzing web traffic using web analytics tools, Google Analytics, Yodel and Omniture Site Catalyst or similar preferred
•Experience with Google Analytics profile configuration, advanced segments, annotations and profile filter
•Experience creating and executing multivariate and A/B testing in Google Analytics
•Ability to develop customized reports, dashboards and KPIs
Qualifications:
•Experience configuring campaign tracking in Google Analytics to measure ROI
•Knowledge of data warehousing, database marketing concepts and business intelligence tools
•Interact with web developers and design team to achieve high relevancy of PPC landing pages
•Monitor PPC advertising performance including evenings and weekends
•Experience with paid search marketing campaigns and formulating bid management strategies
•Manage keyword lists, ad copy and landing page assignments to insure campaign success
•Expertise in technical SEO processes and SEO platforms
•Familiarity with Content Management Systems
Additional Information
All your information will be kept confidential according to EEO guidelines.
Direct Staffing Inc