Digital Analytics & Web analytics
This role focuses on leveraging multi-channel analytics to optimize digital marketing strategies by tracking user journeys and deriving actionable insights from complex datasets, requiring deep expertise in web analytics tools and storytelling with data. The Senior Digital Data Analyst will collaborate in an entrepreneurial agency environment to drive data-informed decision-making across paid media, social, and CRM platforms.
Skills required
About this role
Analysts are professionals who display intellectual curiosity, creativity and a willingness to approach research in new and different ways as part of an integrated marketing and communications model. All Peppercomm Analysts operate fluidly in an entrepreneurial environment. In this role, the Senior Digital Data Analyst will handle projects that include:
Tracking a user journey through various channels and segmenting audiences by analyzing various datasets from: paid media, paid/organic social, website, CRM, SEM/SEO
A/B testing
Qualifications
Requirements:
3+ years of experience in digital analytics with direct experience working with a web analytics suite such as Google Analytics.
Passion for the digital space Ability to demonstrate in-depth knowledge of agency’s business, products, markets and influencers.
Ability to dig into multiple data sets and tell a story based on the findings
Ability to analyze both quantitative and qualitative research to connect back to the client’s business needs.
Ability to maintain timelines and budgets
Ability to present in new business and client meetings
Proficiency in the use of software like Microsoft Excel, SPSS, SAS
Understanding of statistical languages such as R or Python a plus
Degree in a quantitative field (i.e., business, economics, computer science, mathematics etc.) a plus
Background in qualitative research, marketing analytics/science a plus
Strong communication and writing skills
Ability to multitask and deliver quality work on deadlines
Ability to plan measurement strategies for key performance indicators, and monitor existing properties to ensure all tracking and data-collection works properly
Ability to extract core insights from data to develop testing and optimization strategies across tactics
Ability to develop and recommend scalable best practices for use in our clients’ projects
Ability to develop effective and persuasive presentations and memos demonstrating the value of our work for client teams and business development
Additional Information
All your information will be kept confidential according to EEO guidelines.
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