DE&A - Core - Analytics - Adobe Customer Data Platform

Role Summary

The AEP CDP Data Architect is responsible for designing, governing, and evolving Adobe Experience Platform data architecture with a specific focus on Real‑Time Customer Data Platform (RT‑CDP) capabilities. This role ensures customer data is ingested, modelled, unified, governed, and activated in a scalable, compliant, and business‑ready way.

The architect acts as the owner of the AEP data layer, working closely with solution architects, engineers, marketing stakeholders, and security/privacy teams to translate business use cases into robust AEP designs that support real‑time personalization, analytics, and omnichannel activation.

Responsibilities

Key Responsibilities

• Design and own the end‑to‑end AEP / RT‑CDP data architecture, including ingestion, XDM modelling, identity resolution, profile enablement, and activation.
• Define Adobe XDM schemas (Profile‑enabled and non‑profile), datasets, and data flows aligned to current and future use cases.
• Establish architectural standards for batch, streaming, and real‑time ingestion patterns within AEP.
• Ensure AEP architecture supports scalable, multi‑brand, multi‑region use cases where applicable.
• Lead the design of data ingestion from various source systems
• Define event vs profile modelling strategies using best‑practice XDM patterns.
• Partner with Data Engineers to ensure ingestion pipelines are efficient, resilient, and documented.
• Design and govern identity resolution strategies, including identity namespaces, stitching logic, and merge policies within RT‑CDP.
• Define profile enablement rules and activation readiness criteria
• Translate business and marketing requirements into clear AEP data blueprints and solution designs.
• Act as the primary AEP data authority during solution design and delivery phases.
• Support delivery teams with design reviews, risk identification, and architectural decisioning.

Clearly communicate architectural trade‑offs to senior technical and non‑technical stakeholders

Qualifications

Required Skills & Experience

• 5+ years experience in a Data Architect role
• Strong hands‑on experience with Adobe Experience Platform, ideally including Real‑Time CDP & other Adobe solutions
• Proven experience in data architecture, enterprise data design, or solution architecture roles.
• Strong understanding of:
  • Event‑driven data models
  • Customer data modelling patterns
  • APIs, JSON, and data transformation concepts
• Experience working with cloud data ecosystems (Azure, AWS, or GCP).
• Strong understanding of GDPR and privacy‑by‑design principles in customer data platforms.

Soft Skills

• Able to communicate complex data concepts clearly to both technical and business audiences.
• Confident working in client‑facing or stakeholder‑heavy environments